5 Reasons to Choose Virtual Heather for Your Business Support

As a small business owner or the head of a Community Interest Company (CIC), you’re juggling many roles. You’re running operations, handling clients, managing your finances, and still trying to carve out time for growth and creativity. Sound familiar? That’s where I come in—Heather from Virtual Heather! My job is to take some of that weight off your shoulders so you can focus on the things that matter most.

Through my virtual personal assistant (VA) services, I help small businesses and CICs streamline their processes, tackle daily administrative tasks, and nurture growth in a way that feels both authentic and sustainable. Working with me isn’t just about outsourcing work—it’s about creating a genuine partnership that supports your business in every way it needs. In this blog, I’ll give you five compelling reasons why partnering with me at Virtual Heather could be one of the best decisions you make for your business.

1. A Personalised Approach for Every Client

One of the biggest advantages of working with me is that you won’t be passed around between team members or shuffled through an agency. I run Virtual Heather solo, meaning you’ll always be dealing with me directly. This ensures that every piece of work I do for you is grounded in a deep understanding of your business, your challenges, and your goals. You’re not just another client on my roster—you’re someone whose success I care deeply about.

I make it a priority to tailor my services to meet the specific needs of each client. Whether it’s handling your client onboarding, keeping your diary organised, or performing a full website audit, I ensure that the work I do is reflective of your brand and values. In other words, I get to know you and your business inside out, so I can provide the most effective support possible​.

2. Helping You Rediscover Joy in Your Work

Remember when you first started your business? The excitement, the passion, the energy? It’s easy for that spark to fade when you’re bogged down by never-ending admin tasks. My aim is to help you find that joy again by taking care of those daily tasks that are draining your energy and stifling your creativity.

By offloading tasks like email management, invoicing, and project coordination to me, you’ll have more time to focus on the things that really light you up. I’ve had clients tell me that partnering with Virtual Heather helped them reconnect with the ‘why’ behind their business, which is exactly what I aim to do for everyone I work with. I want to help you squeeze more joy and freedom out of your work.

3. Flexible and Accessible Support for CICs and Charities

Running a CIC or charity brings its own unique set of challenges, and I recognise the crucial role these organisations play in our communities. That’s why I offer special rates for registered CICs and charities. My goal is to make it as easy and affordable as possible for you to get the support you need to continue doing good in the world.

Whether you need help managing donor communications, processing payments, or organising events, I’m here to provide tailored support that allows your organisation to flourish. I’ve worked with a range of CICs and have a genuine passion for supporting businesses that are making a positive impact. Partnering with me allows you to focus on your mission, while I handle the logistics.

4. A Focus on Authenticity and Conscious Business Practices

At Virtual Heather, I don’t believe in the hustle culture that so many business owners feel pressured by. We’ve been conditioned to think that running a successful business means working around the clock and sacrificing our well-being in the process. I take an ‘anti-hustle’ approach, helping my clients create more ease and flow in their businesses so they can enjoy a more balanced, fulfilling life.

My approach is rooted in authenticity and a commitment to building businesses that align with both personal and professional values. I help my clients develop sustainable systems that support not just their bottom line, but their overall well-being. This means working smarter, not harder, and finding ways to streamline your operations so you have more time for what really matters​(.

5. I’m More Than Just an Assistant—I'm Your Go To

When you hire me, you’re not just getting someone to tick off tasks from your to-do list—you’re getting a dedicated partner who genuinely cares about your success. I become an extension of your business, fully invested in helping you achieve your goals. Whether it’s brainstorming new ideas, fine-tuning your processes, or simply being a sounding board when you’re feeling stuck, I’m here to provide the support and guidance you need.

My clients often tell me that working with me feels like having a co-pilot—a trusted partner who helps them stay on track, think through challenges, and ultimately grow their businesses with confidence. It’s about collaboration, connection, and creating a partnership that feels both supportive and empowering.

Let’s Team Up and Get Your Business Thriving

If you’re a small business owner or running a Community Interest Company and you’re ready to lighten your load, streamline your processes, and rediscover the joy in your work, let’s chat. I offer a free 30-minute discovery call, so you can see if I am the right fit for you. No strings attached, just an open conversation about your needs and how I might be able to help.

At Virtual Heather, my goal is to help you make your business truly vibe with who you are and what you stand for. Let’s team up and make that happen—together. Book your free call today, and let’s start building a business that works for you, not the other way around.