Feel Supported: Maternity Leave Planning for Small Business Owners

A practical framework to help you transition smoothly - before, during, and after maternity leave

Launching 25/4: Join the waitlist by 4/4 for an exclusive early bird discount

Imagine stepping into maternity leave feeling calm and supported; your business is prepared, your clients are informed, and you have a gentle plan for your return.

This isn’t about rigid strategies or doing more - it’s about creating a simple, flexible plan that allows you to be present for this new chapter, while knowing your business is taken care of.

This is what I've been looking for💃

A Gentle, Practical Approach to Maternity Leave Planning

This step-by-step, self-study course is designed to help you:

✅ Create a clear plan for stepping away from your business without stress.

✅ Get your finances in order so you feel secure and prepared.

✅ Set up systems & automations so your business stays visible while you’re off.

✅ Map out a simple return-to-work plan that feels good for you.

And most importantly… help you feel less overwhelmed, more in control, and truly ready for this transition.

You’ll feel supported through a range of media - videos, audios and downloadable pdfs.

PLUS - you’ll be given the option of taking the ‘BARE MINIMUM’ approach to goal setting

You’ve worked hard to build your business. But now, as you prepare for maternity leave, you might be wondering…

💭 How do I step away without losing momentum?
💭 Can I afford to take time off?
💭 Will my clients disappear while I’m gone?
💭 How will I manage coming back when I don’t know what life will look like?

If these thoughts are all too familiar, I promise - you’re not the first, and you certainly won’t be the last person to feel this way.

Stepping away from your business shouldn’t feel impossible, and you shouldn’t have to figure it all out on your own. That’s where this course comes in.

Feel Prepared, Supported, and in Control of Your Maternity Leave

With Feel Supported, you will create a realistic, structured plan for your maternity leave so you can step away from your business with confidence and ease back in on your own terms.

This course is not about perfecting every detail or keeping your business running at full speed. It is about making intentional choices that allow you to pause, feel financially secure, and maintain visibility without stress.

Here is what you will achieve:

✔ Create a personalised maternity leave plan that reflects your business needs, income goals, and personal wellbeing.

✔ Assess your finances and cash flow so you can feel financially prepared, adjust expenses if needed, and plan ahead for both time off and your return.

✔ Set up simple systems for client communication and business visibility, whether that means automating, outsourcing, or pausing certain things entirely.

✔ Use the planning tools, templates, and content strategies provided to take the guesswork out of preparing your business for leave.

✔ Develop a gentle return-to-work plan so you can ease back in with confidence, without the pressure of jumping straight back into full-time work.

This is a self-paced course with everything you need to guide you through the process at your own speed. If you would like additional support, you will also have the option to book reduced rate 1:1 sessions for personalised strategy and guidance.

💡 You do not have to do everything. This course will help you focus on what matters most so you can step away with peace of mind and return when you are ready.

Who Is This For?

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Who Is This For? *

THIS COURSE is designed for self-employed women in business (pregnant or planning to become pregnant) who want to:

Confidently communicate about their pregnancy to clients without feeling guilty about taking time off.
Take care of themselves while navigating pregnancy symptoms without neglecting their clients' needs.
Feel financially secure during maternity leave, allowing them to focus fully on what matters most—spending time with their new baby.
Maintain a thriving business while navigating the exciting journey of motherhood.

Course Structure

Each module is self-paced, designed to be manageable, flexible, and supportive. You can move through the content in a way that suits your energy and capacity, with bite-sized lessons, templates, and guidance to make planning feel clear and achievable.

I’ll welcome you and show you around the course so you know how to use it and where to access your resources. I’ll also let you know more about your optional (reduced rate) 1:1 calls with me, and the Telegram group!
🌿 Create a maternity leave plan that feels intentional, achievable, and aligned with your needs.
This module will help you gain clarity on what you truly want your maternity leave to look like, so you can set realistic goals and prepare in a way that feels supportive—not overwhelming.
⏳ Time Needed: Approx. 1-2 hours
✔ Guided visualisation to help you map out your ideal leave
✔ Journal prompts to explore what balance looks like for you
✔ SMART goal-setting framework to break your vision into actionable steps
✔ A "Bare Minimum" Plan for those who want to focus on the essentials
✔ Personalised intention-setting exercise to create a plan that feels good
➕ Optional 1:1 Call: If you would like extra support in refining your vision, setting realistic goals, or simply talking through any feelings that come up, you can book a session to feel more guided and reassured.
🌿 Feel financially secure by assessing your income, cash flow, and maternity allowance options.
Money can be one of the biggest worries when planning maternity leave, but having a clear plan can bring so much peace of mind. This module will guide you through realistic financial preparation so you feel in control of your finances.
⏳ Time Needed: Approx. 1 -2 hours (including financial planning exercises)
✔ Maternity allowance & financial support (links to official resources)
✔ Cash flow forecasting tool to plan income, expenses, and savings
✔ Identifying where to adjust spending and simplify expenses
✔ Options for passive income, pre-booking clients, and securing financial stability
✔ Money mindset check-in to ease financial worries and create a supportive plan
➕ Optional 1:1 Call: Need help planning cash flow or sound boarding / creating passive income offers? You have the option to book a 1:1 at a special reduced rate of £25
🌿 Keep your business visible while you step away, with simple, sustainable strategies.
You do not have to disappear while on leave (unless you want to). This module helps you set up simple systems to keep your business warm, communicate clearly with clients, and create a low-effort visibility plan that suits your energy levels.
⏳ Time Needed: Approx. 1-2 hours
✔ Email & client communication templates to set clear expectations
✔ Batch content strategy: how to pre-plan posts, blogs, and newsletters
✔ Options for scheduling, outsourcing, or pausing your online presence
✔ Gentle marketing strategies to keep potential clients warm without daily effort
✔ Customisable OOO message templates to maintain boundaries
➕ Optional 1:1 Call: If you are feeling unsure about client communication, content planning, or how much visibility is right for you, a 1:1 session can help you find a strategy that aligns with your energy and business needs.
🌿 Prioritise your wellbeing and ease back into work with confidence and clarity.
Your return to work does not need to feel rushed or overwhelming. This module will guide you in creating a gentle, flexible return-to-work plan while ensuring you prioritise your own needs and wellbeing.
⏳ Time Needed: Approx. 1-2 hours
✔ Guided audio to help you mentally & emotionally ‘log off’ before leave
✔ A flexible return-to-work plan that works with your new routine
✔ Self-care toolkit with practical ways to prioritise yourself after birth
✔ Personalised check-in framework to reassess your workload and make adjustments
➕ Optional 1:1 Call: Whether you need reassurance about easing back into work, adjusting your plans, or prioritising your wellbeing, a 1:1 session can help you return on your terms with confidence and ease.
You’ll be gently encouraged to review your progress, finalise all modules, utilise the resources and feedback on the course.
This is a beta-round, so your feedback is incredibly important to me, and is why I am offering this at a low introductory rate of £45.

🏷️ Claim the EARLY BIRD discount 🐦

Join the waitlist before midnight 4/4 (get the course for £45!)

I'm an EARLY BIRD

Why I Created This Course

Hi - I’m Heather. Over the years, I’ve worked with pregnant business owners just like you to plan for their maternity leave. And if there’s one thing I know, it’s this:

You're only human - a wonderful one at that - and chances are you'll need some support to sort through all the planning.

I created this course because I want to guide you through this transition with clarity, confidence, and ease. It is not about doing more. It is about doing what truly matters in a way that feels manageable and right for you.

This is not a one-size-fits-all plan. It is a flexible framework designed to meet you where you are, so you can listen to your body, honour your energy, and take things at your own pace. Whether you want to keep things light and simple or go deeper into planning, you will have the tools and support to make the choices that feel best for you

Because you deserve a maternity leave that feels intentional, supported, and aligned with your needs, not something you have to “power through.”

Learn more about me

What’s Included?

✔ Welcome and introduction to the course, helping you find your way around and where to access your resources. Plus a short intake form to help you measure your progress when you reach the end.

✔ 4 step-by-step modules covering planning, finances, business strategy and self-care (with a mix of videos, audios and downloadable pdfs)

✔ A guided workbook, checklists & templates to make planning simple

✔ A financial planning tool to help you stay in control

✔ Pre-written emails and content templates to set expectations and maintain visibility stress-free handover

✔ Lifetime access to the course and updates

Everything is broken down into small, manageable steps, so you can move through it at your own pace.

Join the waitlist for an exclusive early bird discount of £45, before the price increases to £60 on 5/4.

What Might Be Holding You Back (and How This Course Can Help)

🕰️ Not Enough Time

💭 "I am juggling so much already. Finding time to plan for maternity leave feels impossible."

✅ How This Course Helps: The planning process is broken into small, manageable steps that you can complete at your own pace—no pressure, no rush.

🤝 Feeling Alone in the Process

💭 "I am responsible for everything in my business. Preparing for this change feels isolating."

✅ How This Course Helps: While this is a self-paced course, you will have step-by-step guidance and ready-made resources to keep you on track. If you need extra support, you have the option to join the Telegram group and book 1:1 support sessions.

😵‍💫 Feeling Overwhelmed & Unsure Where to Start

💭 "I know I need a plan, but I do not know what to prioritise or where to begin."

✅ How This Course Helps: You will get a clear, structured framework that simplifies the process so you can make confident decisions without the stress.

😱 The Fear of Losing Clients or Momentum

💭 "I have worked hard to build my business. What if I lose clients or struggle to get work after my leave?"

✅ How This Course Helps: The course includes client communication templates and gentle marketing strategies to keep your business warm while you are away, so you have a smoother transition back.

📱 Social Media & Content Pressure

💭 "I do not want to disappear while I am away, but creating content in advance feels overwhelming."

✅ How This Course Helps: You will learn simple, realistic content strategies—whether that means batching, scheduling, or outsourcing, depending on what feels right for you.

🌀 Comparison & Self-Doubt

💭 "Am I doing this right? Have I planned enough? What if I forget something important?"

✅ How This Course Helps: There is no one right way to do this. This course helps you create a plan that works for you, without the pressure of following someone else’s path.

Maternity Leave Support Testimonials

“I approached Heather for some help as I am a business owner and was approaching maternity leave. After interviewing about 7 other VA’s and, I found Heather to be the best fit by far. ...She is extremely thorough, and we worked alongside each other for a couple of months whilst she learnt the ins and outs of how to do the things I needed help with. Heather’s support has been invaluable to allow me to fully relax on my maternity leave knowing my business is in good hands... I’m so pleased to have found Heather and would recommend her to anyone.”

Kat Bithel, Nude Nutrition
“I honestly don’t think I would manage being a pretty full time mum 2 kids under 3 whilst running my business without Heather. Whether it be having someone to bounce an idea off, some admin I just don’t have the time at my desk to do or something I just need taken off my plate, Heather is always compassionate, intuitive and bloody brilliant! I couldn’t be more grateful.”

Chloe Clarke, Finally Free Academy

Self-employed maternity leave survey results are in // view them here // Self-employed maternity leave survey results are in // view them here // Self-employed maternity leave survey results are in // view them here // Self-employed maternity leave survey results are in // view them here // Self-employed maternity leave survey results are in // view them here // Self-employed maternity leave survey results are in // view them here // Self-employed maternity leave survey results are in // view them here // Self-employed maternity leave survey results are in // view them here //

Join the First Round of Feel Supported

This is the first launch of Feel Supported: Maternity Leave Planning for Small Business Owners, and I want to make it the best it can be. That’s why I’m offering it at a special beta price—in exchange for your honest feedback.

Your insights will help me refine and improve this course so that it can support even more business owners preparing for maternity leave. By joining now, you get the same full experience at a fraction of the future price, while also helping shape the next version.

🏷️ Beta pricing: Early Bird Discount of £45 when you sign up before midnight 4th April 2025 | £60 when you sign up from 5th April 2025
🏷️ NEW LAUNCH price from 21st June 2025: £85

If you’re ready to plan your maternity leave with ease, I’d love to have you in this first group!

Frequently Asked Questions:

Ideally, begin 4-6 months before your planned leave date. This gives you enough time to implement systems and create content without feeling rushed.
It’s tricky to determine how much time you’ll need exactly, as it depends on where you are with planning, what systems you already have, how much work you’ve got on etc. I have tried to estimate the time per module which you can find here.
The program is entirely self-paced, and you have life time access. I would recommend that you complete the strategic planning early in your second trimester and implementation late second / early third trimester when energy levels are typically higher.
That’s okay! The course is self-paced, with bite-sized lessons and a simple "bare minimum" plan if you only have time for the essentials.
That’s why we cover maternity leave allowance, financial forecasting & simple income planning to help you prepare your finances.
You’ll have lifetime access, so you can work through it whenever you need.
This is the first round of Feel Supported: Maternity Leave Planning for Small Business Owners, which means I am offering it at a lower introductory price in exchange for honest feedback.
By joining now, you will get full access to the course while helping me refine and improve it for future versions. This means:
✔ You will benefit from the same valuable content at a fraction of the final price.
✔ You will have the opportunity to share feedback on what worked well and what could be improved.
✔ You will keep lifetime access to the course, including any future updates

🏷️ Beta pricing: Early Bird Discount of £45 when you sign up before midnight 5th April 2025 | £60 from 5th April 2025
🏷️ NEW LAUNCH price from 21st June 2025: £85